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UZilla.org

Website search engine optimization

Over the past years the term search engine optimization (seo) has become synonymous with search engine ranking, and is something desirable for all website owners. Search engine optimization is both:-

  • A characteristic of website design
  • A strategy of optimally placing your website in the community of websites (i.e. website linking)

    As a design (or website) characteristic, search engine optimization is concerned with the internal structure and content of a given website. It is this aspect of seo that UZilla.org focuses on, as it has a clear relationship to website design, testing and analytics. The seo as a strategy of placing your website in the web (i.e. PR linking etc.) is also examined by way of providing a comprehensive coverage of seo.

    SEO as a design characteristic

    There are many rules of thumb on the web concerning keyword density, usage of titles etc. all aimed at designing a website for seo. UZilla.org, however, places design for seo along with website design for functionality, usability etc. as the design of a website should be a balance of all of the desired website characteristics. The process of determining website requirements, drafting a suitable design and finally implementing the website should include seo consideration and that is the purpose of our website search engine optimization articles.

    SEO as a strategy

    The pursuit of search engine ranking is also examined by UZilla.org, these topics include:-

  • The value of links to your website
  • Can expired domains contribute to your Google PR?
  • To what extent does Google PR help your website ranking?

    At Uzilla.org we do perform and record certain experiments, indeed the UZilla.org name itself was registered (after it expired) because it had a PR 4 rating. It is important to note that there is no single formula to higher search engine ranking as, in part because Google, will change its ranking formula as people try to look for quick wins to get ranked.

    Our approach

    We believe that only by providing a website targeted at real people, with a defined purpose, will result in high search engine rankings. We do not believe in, or recommend, tricks that will give quick seo wins. We do believe, and advise on, a set of design principles and a seo strategy that has search engine ranking as a measurable goal. These design principles and strategy are presented in the form of a series of website search engine optimization articles that try and keep pace with the changing dynamics of the search engine ranking rules.

    ©UZilla.org 2007

    No guarantee (or claim) is made regarding the accuracy of this information. Any questions or comments should be sent to:-